LIZ Hurley will open the world's first Elizabeth Hurley Beach Boutique in Bicester Village this afternoon, Thursday, April 2.
The boutique, styled on a beach hut, will offer 120 British and international fashion labels, Philip Treacy sun hats, and Cutler and Gross sunglasses, as well as Ms Hurley's own line of swimwear.
Prior to the opening at 12pm, she said: "My friends and I are huge fans of Bicester Village and I am thrilled to be opening my first worldwide boutique here.
"I hope my beach hut will be a huge success and the first of many others."
To mark the launch, a limited-edition pink bikini and sarong will be sold to raise money for the Breast Cancer Research Foundation.
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